Result-oriented digital marketing, built for small business.
We help growth-stage businesses convert their market expertise into AI-powered marketing infrastructure that generates predictable lead flow, builds long-term competitive advantage, and creates transferable asset value.
Every business has its own digital footprint—and its own DNA.
Done right, that digital footprint helps people find you, trust you, choose you, and return. It can increase revenue today while strengthening the long-term value of your business. Done poorly, it quietly leaks opportunities: prospects never find you, leads go unanswered, and customers choose a competitor instead.
That’s where Sprocket Digital® comes in.
We don’t arrive with a collection of disconnected tactics. We assess what you already have, identify what’s missing, and implement the systems your business needs through The 5-Phase Digital Marketing Machine™.
Working in the right sequence, we help you:
- Set your Tone so your business is visible, credible, and clearly positioned.
- Build your Base so leads, customer data, and opportunities don’t fall through the cracks.
- Engage your audience with timely, consistent follow-up.
- Amplify your reach with focused campaigns that bring the right people into your system.
- Turbo-charge results by using automation and AI to improve performance and support growth.
Sprocket Digital® manages the process from strategy through implementation—connecting your technology, content, campaigns, data, and workflows into one practical marketing system built around your business.
When the work is complete, you’re left with more than a plan or a collection of recommendations. You have a fully functioning digital infrastructure your team understands, controls, and can manage without us. We remain available if you need support, but the system—and the value it creates—belongs to you.
As AI changes how people search, ask questions, and choose whom to trust, isolated marketing tactics become less effective. Businesses need a connected system that can learn, adapt, and improve.
Finding better ways to generate, capture, and convert opportunities is no longer optional. Sprocket Digital® helps you build those capabilities—and keep them.
Your business is one of a trillion stars floating out in the metaverse.
Make it shine.
After 25+ years working with national brands and internet agencies, I’m putting that experience to work where it means the most — turning big ideas into real results for small business.
A digital incubator, not an old-model agency.
Sprocket Digital® is a growth-driven, AI-friendly marketing agency dedicated to boosting our clients’ online presence where results count most — on the bottom line. It’s new. It’s different. It’s designed to work like an in-house digital incubator for a small group of entrepreneurs ready to up their game.
As a fractional CMO, I design affordable, AI-driven marketing and digital advertising systems for a limited number of SMBs. For 25+ years, as a creative director and project manager, I’ve produced online and offline deliverables across every media — in healthcare, insurance, banking, real estate, energy, aerospace, shipping, manufacturing, entertainment, retail, and professional services.
Contributions to projects for Aetna, Express Scripts, Charles Schwab, Web.com, Indeed.com, Accenture, Ford, Mobil/Exxon, FedEx, Fujitsu, Dr Pepper, the National Hockey League, Loral Aerospace, Constellation Energy, Holiday Inn, and many small and mid-sized businesses.
At Aetna, designed enterprise-wide review processes supporting 15 content quality reviewers and workflows serving 236 users across 62 collaboration worksites. References upon request.
We rebuilt the agency model around AI — the other way around.
Research, drafting, on-page execution, day-to-day campaign work — the volume that used to require a department — runs through AI, directed by 25+ years of judgment about what actually moves the needle.
When a project genuinely calls for specialized human hands, we bring in the right one — vetted developers, designers, and research firms built over 25+ years. Nobody sits on a bench waiting to be staffed against your project.
A guide doesn’t fight every current personally — they read the water, know exactly which stretch calls for which kind of expertise, and stay with you the whole way down. That’s the role we play: bringing in the right people and platforms for what your business actually needs, and staying accountable for getting you there.
That’s the actual difference. Not “we use AI” — everyone claims that now. We rebuilt the model around AI doing the production work and The Partnershop Network™ supplying real expertise on demand, instead of bolting AI onto an org chart designed for a labor problem we no longer have.
Learn more about Sprok.ai →Today, it’s all about the customer experience.
By Brian McKinney, June 1998 — Updated 2024
This is true for your customers and your customers’ customers. The closer your enterprise comes to a real-time, intelligent presence, the sharper its competitive edge.
All the technology-driven intelligence in the world means nothing without face-to-face interaction and regular personal communication with key decision-makers.
Key decision-makers gravitate to thought leadership — making it the critical element required to initiate and nurture business relationships.
Business relationships driven by thought leadership yield the loyal customers most likely to publicly affirm a valuable, rewarding experience.
There is a growing demand for technologically literate marketing professionals qualified to direct the confluence of creative work, programming, production, and technology — to ride the AI wave.
An Interactivist is a professional with the strategic know-how and digital industry experience to function as both a cross-discipline interlocutor and a relationship-building source of thought leadership — anticipating what’s around the next bend in the digital river.
Firms that understand the role of the Interactivist fare better than those that don’t.
I’ve leveraged Brian’s services over the years to design, develop and implement Internet strategies across a number of industries.
Brian’s greatest skills are in gathering requirements and reducing them into a solid set of actionable items.
As an agent of change, Brian clearly excels at being able to easily articulate new technological vision to all levels of leadership as well as the individual contributors.
(Open Agentic Platform), IBM
Working for Brian was a fantastic experience. Using his intuitive understanding of the creative process and creative workers, he developed an atmosphere that maximized the quality of our individual contributions while consistently pushing our product to the next level. I highly recommend him.
GTM Leader · Brand Storyteller · AI & SaaS Executive
As a thought leader aligning digital marketing, technology, strategy, and tactics with business goals and objectives.
Brian built relationships and critical thinking partnerships with recognized internal and external leaders, leveraged his influence to drive optimal business results, and helped business units define, align, and nurture Aetna’s digital marketing transformation goals.
Communications, Aetna (Retired)
The next wave is already forming: quantum computing.
Part of being your Digital River Guide is watching what’s coming. Here’s a clear, five-minute primer on the technology set to reshape what’s computationally possible.