PROCESS FOR IMPROVING ONLINE VISABILITY

1: Website Asssessment

A comprehensive analysis of your digital footprint using automated tools to analyze your website.

  • On-Page Optimization
    Checks your website for different issues impacting performance and Search Engine Optimization issues.
  • Mobile Speed Insights
    Analyzes home page speed issues on mobile devices.
  • Keyword Rankings
    Tracks the Performance of Targeted Keywords in Major Search Engines.
  • Off-Page Optimization
    Monitors the strength of your domain using important metrics from third-party backlink intelligence tools such as Moz and ahrefs.
  • Visibility
    Checks 30+ Directories and Industry Review Sites for your Business.
  • Reviews
    Checks what Customers are Saying on Top Review Sites about your Business.
  • Competitor Analysis
    Provides an analysis of how your website compares with three other competitors.
  • Social Media
    This section checks your profiles on over seventy social media sites.

2: Current State Analysis

The results of our assessment includes options to address deficiencies and enhance your site's overall performance.

 

3:  Opportunity Review

A prioritized plan aligned with your business goals, budgets, and objectives.

  • Strategic Benefits
    A comprehensive strategy ensures a well-rounded approach, maximizing impact across digital channels.
    This includes optimizing your website for improved user experience and search engine performance.
  • Historical Marketing Review
    Benchmarkmarking the results of past marketing initiatives guides the development of a strategic plan tailored to your goals.

4:  Implementation
We assist you in the implementation of adjustments to your marketing strategy, leveraging opportunities to optimize your online presence.

 

Strategic implementation ensures a cohesive and synchronized effort, enhancing visibility and engagement across targeted platforms.

  • Monitoring and Optimization
    By continuously monitoring campaigns to ensure optimal performance, you are able to make regular adjustments based on real-time data and feedback.
  • Ongoing optimization
    Maximizes the effectiveness of campaigns, adapting strategies to changing market dynamics and user behavior.

5: Reporting and Iteration

Periodic reports detailing the performance of implemented strategies against predefined benchmarks.

  • Regular reporting
    Keeps you informed, enables data-driven decision-making, and demonstrates the impact of your digital efforts.
  • Iterative Refinement
    Ensures that strategies stay relevant and effective.     Refining strategies and tactics based on data insights, industry trends, and evolving business objectives keeps your online presence vibrant and effective.